Art as Catalyst for Change
Global climate change is requiring us to revamp collective goals and outlooks in order to create a sustainable future. Unfortunately, the ability to convince people to adopt sustainability as a worldview has been thwarted by a constant stream of “doom and gloom” messaging and complex technical data. The challenges have hardened people in their existing positions; some are deniers, others are overwhelmed, while many of the remaining feels powerless and hopeless.
New mindsets can be difficult for people to embrace. Not everyone is willing to expand their awareness to include different points of view. But if ideas are repeatedly presented from a variety of perspectives, they begin to take root.
Beauty and aesthetic expression are universal human desires that can alter a viewer’s perception of reality. Portraying ideas visually and aesthetically inspires contemplation and conversation. Frequently abstraction and symbolism, not literal interpretations, can ignite peoples’ imaginations and fuel their passions.
In my art and designs, I focus on seeing nature and sustainability through the lens of beauty. My intent is to express the ineffable as well as open peoples’ hearts and minds to imagining a positive future.
Even though our world may seem broken, creative expression can “make the invisible visible” and help connect people more directly with complex issues. The resulting experiences can inspire the writing of new stories that help us all value the environment and sustainability more than our personal desires.
“Beauty is not a luxury but a strategy for survival.”
– Terry Tempest Williams, “Finding Beauty in a Broken World”
Marlene Sinicki is a multidisciplinary designer that provides visual marketing and communications for companies and causes. She also creates eco art about climate change and sustainability. Her art, illustrations and storytelling celebrates the wisdom of nature and inspires hope and solutions for a positive future. By representing complex ecological issues in fresh, optimistic and vital new ways, she encourages us to care for the environment. Marlene promotes sustainable living within natural limits and reminds us that everyone can play a part in creating a world in harmony with Earths’ living systems.